5.1.1 Quantification and description of communication effects
第十届全国文体学研讨会文选

        Table 2 charts ten dimensions of advertising art embodied in the four advertisements that have been closely examined.Among others, “informativity” “interactivity” and “creativity” are three categorical variables proposed to reflect and itemise the communi......     （本文共 1758 字 ）     [阅读本文] >>